Deloitte Cyprus report: insurance to shift from risk transfer to prevention by 2035
Deloitte Cyprus partners Savvas Savva and Alexia Michael present the firm's report "The future of insurance 2035 – Anticipating change, building resilience, and securing long-term relevance", which argues that the insurance sector now faces a far more complex strategic environment. Insurers must navigate increased regulatory pressure, changing consumer behaviour, macroeconomic instability, technological disruption and new categories of risk, which makes the industry's future harder to forecast. The report projects that by 2035 insurance will move away from its traditional emphasis on risk transfer towards a broader role as a pillar of prevention, resilience and long-term financial security.
The report signals that by 2035 cover will be designed and priced around prevention and resilience rather than pure risk transfer, a shift policyholders should expect in the products offered in the Cypriot market.